I build things at the point where retail, loyalty and AI collide, then write about what I learn. Some of it is strategy, some of it is hands-on tinkering, and all of it comes from watching real customers rather than slide decks. If you work in digital, loyalty or eCommerce in Australia, this is written for you.
Who Does Your AI Shopping Agent Actually Work For?
Who Does Your AI Shopping Agent Actually Work For?
Who Does Your AI Shopping Agent Actually Work For?
Travel Data Is Still Broken. So I Built SimKit.
Travel Data Is Still Broken. So I Built SimKit.
Travel Data Is Still Broken. So I Built SimKit.
The Psychology of Incentive: Why Great Loyalty Programs Shape Behaviour, Not Just Spend
The Psychology of Incentive: Why Great Loyalty Programs Shape Behaviour, Not Just Spend
The Psychology of Incentive: Why Great Loyalty Programs Shape Behaviour, Not Just Spend
When Brands Hijack the Truth: A Reflection on AI, Marketing, and the Ethics of Influence
When Brands Hijack the Truth: A Reflection on AI, Marketing, and the Ethics of Influence
When Brands Hijack the Truth: A Reflection on AI, Marketing, and the Ethics of Influence
When AI Runs the Shop: Lessons from Claude’s Month as an Autonomous Retailer
When AI Runs the Shop: Lessons from Claude’s Month as an Autonomous Retailer
When AI Runs the Shop: Lessons from Claude’s Month as an Autonomous Retailer
The Cinematic Soul of Strickland Banks: A Musical Journey
The Cinematic Soul of Strickland Banks: A Musical Journey
The Cinematic Soul of Strickland Banks: A Musical Journey
Unlocking Meta AI on Your Ray-Ban Meta Glasses
Unlocking Meta AI on Your Ray-Ban Meta Glasses
Unlocking Meta AI on Your Ray-Ban Meta Glasses
3D Modeling Athlone Town
3D Modeling Athlone Town
3D Modeling Athlone Town
The Hidden Pitfalls of Preference Centres
The Hidden Pitfalls of Preference Centres
The Hidden Pitfalls of Preference Centres
One Month with Ray-Ban Meta: A Parent’s Perspective
One Month with Ray-Ban Meta: A Parent’s Perspective
One Month with Ray-Ban Meta: A Parent’s Perspective